EUROPEAN PRODUCT LAUNCH

London

EUROPEAN PRODUCT LAUNCH

London

the brief

EUROPEAN PRODUCT LAUNCH

Undoubtedly, one of our more technically challenging briefs, our task was to deliver the official launch of a new diagnostic instrument measuring 5m in length and weighing in at a mighty 1.5 tonnes at the client’s exhibition & events space in London.
In addition to all the creative and technical production, we needed to consider all of the logistical matters associated with organising an event attended by 300 client staff & specially invited customers from across Europe and USA.

Undoubtedly, one of our more technically challenging briefs, our task was to deliver the official launch of a new diagnostic instrument measuring 5m in length and weighing in at a mighty 1.5 tonnes at the client’s exhibition & events space in London.
In addition to all the creative and technical production, we needed to consider all of the logistical matters associated with organising an event attended by 300 client staff & specially invited customers from across Europe and USA.

EUROPEAN PRODUCT LAUNCH

solution

Our experienced project team comprising logistics, creative and technical expertise worked closely with our client in Madrid throughout the project.
Accommodation was arranged at hotels in close proximity to The Crystal and we liaised with client staff in each affiliate to coordinate attendance by staff and customers.
We created a strong theme which was rolled out across an extensive range of venue branding and delegate collateral, including a 50m+ expanse of vinyl graphics covering the venue’s windows, floor & walls to creatively link all of the main event spaces. The instrument was concealed until the moment of the unveiling by “hiding it in plain sight” under a custom-designed box which was branded inside and out and included lighting to illuminate the instrument after its unveiling, to create a permanent “exhibition” piece throughout the event.

The unveiling itself was achieved by raising the box on hoists supported by a truss system with an elaborate array of lighting which was deployed with a dramatic music accompaniment to create a perfectly-timed, spine-tingling launch sequence in front of the assembled audience.
Other creative touches included the commissioning of a unique, custom-designed Lego scale model of the instrument with a live build of the model taking place during coffee breaks & lunches where delegates were encouraged to assist with the construction. To complete this element, each delegate left with their own personal Lego model of the instrument as a unique memento of their participation.

Our experienced project team comprising logistics, creative and technical expertise worked closely with our client in Madrid throughout the project.
Accommodation was arranged at hotels in close proximity to The Crystal and we liaised with client staff in each affiliate to coordinate attendance by staff and customers.
We created a strong theme which was rolled out across an extensive range of venue branding and delegate collateral, including a 50m+ expanse of vinyl graphics covering the venue’s windows, floor & walls to creatively link all of the main event spaces. The instrument was concealed until the moment of the unveiling by “hiding it in plain sight” under a custom-designed box which was branded inside and out and included lighting to illuminate the instrument after its unveiling, to create a permanent “exhibition” piece throughout the event.

The unveiling itself was achieved by raising the box on hoists supported by a truss system with an elaborate array of lighting which was deployed with a dramatic music accompaniment to create a perfectly-timed, spine-tingling launch sequence in front of the assembled audience.
Other creative touches included the commissioning of a unique, custom-designed Lego scale model of the instrument with a live build of the model taking place during coffee breaks & lunches where delegates were encouraged to assist with the construction. To complete this element, each delegate left with their own personal Lego model of the instrument as a unique memento of their participation.

experience

THE
OVERVIEW

• Location: The Crystal, London
• Audience: 300 delegates from across Europe

THE
OVERVIEW
• Location: The Crystal, London
• Audience: 300 delegates from across Europe

Full pre-event

& on-site logistics

Creative & technical

production

Custom-designed

unveiling installation

Venue design

& branding

Event app

Bespoke Lego

model

showcase

showcase

Virtual Event

CHAMPIONSHIP ARENA

We were challenged to create a bespoke, virtual environment to support the roll-out of a global sales training programme.

Paul
showcase

Vienna

GLOBAL CONGRESS PROJECT

Our task was to manage our client’s participation at a global medical congress, including all the travel & logistics arrangements, exhibition booth design & build and sponsored, clinical symposia.

Paul
showcase

Copenhagen

GLOBAL DIABETES SUMMIT

Hosted in Copenhagen, this ‘first of its kind’ summit drew together a diverse global audience from 26 different countries and spanning industry, academia, government, city/urban planning and the healthcare profession to focus on the rise of urban diabetes.

Paul
showcase

Virtual Event

VIRTUAL LABORATORY CUSTOMER EXPERIENCE PROGRAMME

We were challenged to develop a bespoke customer experience programme, combining a virtual laboratory tour with live learning and engagement opportunities for our client’s key customers.

Paul
showcase

London

EUROPEAN PRODUCT LAUNCH

Undoubtedly, one of our more technically challenging briefs, our task was to deliver the official launch of a new diagnostic instrument measuring 5m in length and weighing in at a mighty 1.5 tonnes at the client’s exhibition & events space in London.

Paul
showcase

Brighton

ANNUAL COMPANY CONFERENCE

Having run this event for the previous 9 years, Activate’s challenge was to work with the client team to create something different both for the conference and party elements of this event.

Paul