At the height of European Winter to get the call to head off to what we lovingly call “the world’s most fun sandpit,” well, we get excited! And we say ‘yes’!

If you are looking to take your top performing teams for a Winter sunshine incentive, Dubai seems to have all temptations and the right answers.

Between December 2nd and 5th, 2022, Liz Pim, Account Director, joined a familiarisation programme to Dubai. Organised by Nikki Rebuck of The Rep Company (a destination representation company well-established in the UK) and co-hosted by 2xceed and Jan Rienermann on the ground. The group took off from London Heathrow with support from Kathy Bradley at All About Flights and enjoyed the hospitality of Raj Aswal and Atlantis Resorts. We cannot be more grateful for the team going above and beyond to host, accommodate personal requests and ensure the smooth running of each step of the programme!

As you would expect with a professional programme, the experience was centered on destination and experience discovery, with the added bonus of tickets to the Rugby 7s Final.

Liz allowed herself to be won over by the Middle-Eastern charm but also diligently jotted down her observations on the suppliers she met and the experiences on offer so that when it comes to taking our corporate clients to this playground in the sun, the experience is nothing short of extraordinary!

Atlantis The Palm 5*

The hotel is very impressive, with spacious and well-equipped rooms. The meeting space is supported by a separate entrance and can accommodate large numbers. Ultimately, there is no escape from the fact that this is such a popular spot with leisure travelers!

Wavehouse (Atlantis Palm)

This indoor/outdoor restaurant/bar served tasty food ‘pub grub style’ and it was an atmospheric (loud and lively) place to watch England in the World Cup! An experience Liz says she won’t forget in a hurry.

Nobu Masterclass (Atlantis Palm)

Who wouldn’t want to enjoy a cocktail or a sushi masterclass at Nobu’s? Liz and the group were given a choice of these two masterclasses (tough choice for most) and these proved to be great activity options during the hottest part of the day.

White Beach (Atlantis Palm)

This beach is on the Palm complex but feels more secluded and exclusive (no kids running around in this area!) and the restaurant was well set up, the staff were attentive and the sharing plates of food were absolutely delicious!

Dolphin Dip & Play (Atlantis Palm)

“This was my first time seeing a dolphin, let alone getting to touch and be close to one!” exclaimed Liz! She went on to add that “it was a fun experience, the dolphins seemed well looked after.” This is a great souvenir photo opportunity and guests have the option to have the water dip & play experience with sea lions also, or experience a shark snorkel.

Dubai Rugby 7s

“What a day! What an atmosphere! Singing, dancing and … a few drinks! We were in the VIP area (cushioned tiered seating) which was great for atmosphere but once there, getting in and out was a little tricky. The alternative was to be in Hospitality Box which isn’t pitch side, so you miss out on the atmosphere, but get the catering. I think we made the right choice to be in the action!” shares Liz.

Atlantis The Royal 5*

The venue was not yet open, but we were allowed a sneak-peak (no photos though!)

This destination of all destinations for the very lucky ones, is extreme luxury and perfectly suited for the ultimate incentives (think suites with infinity pool!). The recent opening with Beyonce has set the bar very high for what this property has to offer!

Yacht Cruise

Setting off for a lunch cruise allowed us to see the shoreline from the sea and what a photo opportunity that was! Sea, sunshine, drinks and a glistening white yacht to talk about! We loved it!

Tamoka, The Ritz-Carlton 5*

And how did the group wrap up a successful day of all things great and fun? With a visit to the Tamoka beach-front bar, a popular Instagram hotspot! When there, you have it all, a spectacular sunset, a fire show, drinks and dancing…. what more could one wish for?

The Ritz-Carlton property itself looked like an oasis in the city, which Liz thinks would make a great destination for incentives.

Mama Zonia

And finally, for dinner, Dubai Marina in the Dubai Harbour with Mama Zonia! This really earned top marks! Picture yourself sat on the terrace with an amazing view, enjoying the most beautiful sharing food in good company! Liz describes this spot simply as “Incredible food! A must!” Advice we would probably all love to heed!

With guaranteed sunshine, cooler evenings, an excellent infrastructure and a stable political and economic climate, Dubai is the easy incentive address everybody loves.

Contact Liz at hello@activateevents.com for a bespoke incentive travel programme for your team.