We'll no doubt travel where the heart takes us - to see loved ones, to have that overdue family get-together, to celebrate life and togetherness.



There is also the group who will travel where few do: the explorers of this world and those for whom the glaciers of the Nordics, the Galápagos, the Namibian deserts and the Far East have a greater calling.

And then, there is a group who chase the stimulation of AI, of sensorial art and the latest architectural firsts, man-made wonders and extraordinary for it.

Here are 6 of our favourites (great for a solo visit and we think equally fabulous for a group event). Go ahead, build your wish list!

1. The Superblue Miami

The newly-opened ultra sensorial and immersive art museum The Superblue Miami has taken both the experiential and the art worlds by storm. As befit for a city unafraid to be bold and bright, there is nothing low-key about it – quite the opposite, this spectacular venue will thrill your mind and lift your heart to very happy beats.

Better still, if you are looking to plan a private party, dinner, or immersive event, Superblue Miami features a 5,000-square-foot flexible programming and events space with exclusive catering and event production by Thierry Isambert Culinary and Event Design. Double tick.

2. The Miami SkyRise

Staying in Miami, we are happy to continue to tempt you with a vertical amusement park, The SkyRise which will offer visitors a 95 mile/ hour (153km/hour) descend from a 1,000 feet (305 metres) height. The attraction is due to open in 2023 and is estimated to attract 3 million visitors a year and will include extensive retail, restaurants and juice bar spaces. You’ve heard it here first!

3. Salina Turda, Romania

For a more down to earth experience we are actually going underground next, inviting you to explore Salina Turda, a year-round leisure complex in a 17th century salt mine in Transylavia. This venue includes an amphitheatre, a Ferris wheel, spa rooms, a mini golf course and a subterranean lake with rowboat tours.

4. The Intercontinental Shanghai Wonderland

If you are not content with just R&R time underground, in China you can also enjoy a stay at the world’s first luxury underground hotel, the Intercontinental Shanghai Wonderland, which has just two floors above ground and 16 below and was build in an abandoned quarry outside Shanghai. Welcoming guests since January 2019.

5. Depot Boijmans Van Beuningen, Rotterdam

Closer to our HQ, in Netherlands, travellers (and businesses) will soon be able to explore a different universe: a new storage facility which is in itself a work of art, and is designed to allow public access to a book and art depository consisting of over 70,000 artworks! “Depot Boijmans Van Beuningen, the world’s first fully accessible art depot, will open its doors in September 2021 at Museumpark in the centre of Rotterdam. The assignment was to offer a glimpse behind the scenes of the museum world and make the whole art collection accessible to the public. The reflective round volume responds to its surroundings. The Depot features exhibition halls, a rooftop garden, and a restaurant, in addition to an enormous amount of storage space for art and design,” states the architectural firm behind the project.

6. The Harestua Solar Observatory and Planetarium, Norway

Only 45 kilometers north of Oslo, we love the Harestua Solar Observatory inspired by the ‘ugly moons of Mars’ according to architect Ingebørg Skaare. Those moons were the basis for seven imperfectly sphere-shaped visitor cabins that will ring a planetarium, which will also be a new structure. The cabins will range in size between 2-32 persons and will be partially sunken, partially raised above the ground to give visitors the impression of a solar system among the trees. The 3-story planetarium will also be halfway sunk into the ground, as if a glowing planet were embedded in the earth. The project will offer the largest visitor complex of this nature north of the European Alps. The project is ongoing and no doubt, you and us at Activate would love nothing more than to be among the first guests when it opens (exact date not yet confirmed). As if the world has decided to prove IT IS quite enough (sorry, Bond fans!) we really love how these venues are big on both wow factor and otherwordliness!

For decades we have kept abreast the latest and most extraordinary hospitality opportunities and have not hesitated to team up with our destination management partners in all global locations to engineer true ‘once in a lifetime’ experiences for our guests. While physical travel may happen on a more reduced radius still for a while, we are intrepid explorers and think it’s worth starting to build your wish list.

To learn more about how we can activate your business through incentive travel and events, please contact Ken, Client Services Director, at: ken@activateevents.com and +44 (0) 7894 684 213.

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