2023 Trends to Activate Your Events

2023 Trends to Activate Your Events

the blog

2023 Trends to Activate Your Events

What are the latest and most innovative solutions for events?

What are the latest and most innovative solutions for events?

image blog


2023 Trends to Activate Your Events

As a team, we would like you to know these two things: we will go to great length to learn what are the latest and most innovative solutions for events but we will never fall victims to the need to be ‘on trend’. After all, your company is unique, it has its culture, its values, its strategy and when we are teaming up with you, we are there to work with you and implement the solutions that create the absolute best outcome, best experience, best value, delivered in the most efficient way.

And because we have been busy reading content ranging from Forbes to Campaign Live, and from Event Industry News and Travel Daily News to Amex Global Business, we share with confidence some headline trends that may benefit your event – processed by our team and relayed in this blog.

Stimulate senses
This is one very real benefit of in-person events and brands are taking full advantage of creating activities and décor which stimulates the eyes, the mind, the sense of touch and smell, the adrenaline and real buzz of being on site. Technology plays a big part here as does personalisation: smell, tech image walls, chromatic and scented water fountains etc.

Delegate co-created experiences
How do you create the most memorable experience? You allow your delegates to co-create it! Participating hands-on equals ‘entertainment’ and ‘learning by doing’. Key note here: the experience must be easy so that the reward of having taken part is real. Giving attendees a choice of activities is also key.

Retro feel
Tech novelty is something all event briefs seek. Why? Because technology comes with the wow factor guarantee (albeit, it also brings the fear of ‘will it work onsite”?). Still, the bigger trend is ‘going retro’ all the way to the 1990’s with snacks, décor, music and hosting outfits, even a wardrobe gallery that allows attendees to ‘rewind with a smile.’ We say: most brands won’t want to look back to the analog days!

Collaborate through play
Wellbeing, a sense of joy, a sense of youthfulness and connection, lateral thinking and problem-solving can all come from simply creating playzones and from weaving playtime into the event agenda. This makes for great photo opportunity and solves the ‘giveaway’ conundrum with a personalised gift and memories of a stress-free time.

Uplifting hosting
Few event planning discussions talk about hosting. But herein lies a great opportunity to entertain, be different, come across as more open, approachable and memorable. How? Event hosts are usually ‘on brand’ in terms of tone of voice, dress code, the briefing they received. Is that enough? Or is that the same as with all other events? Hosts can be dancers, greeters, gameshow hosts, they can be counsellors, actors, singers, they can be your CEO! What will you do different with your next event? How will you use hosting as a way of avoiding queues, waiting times and those risky dips in the energy of an event?

Sustainability, Inclusivity and Wellness
At a simple level, being transparent about the impact of your event is a good start and counteracting this with the positive steps you are taking to run a sustainable event and the challenges you are facing in doing this, is also a welcome next step. Seeking participant input for suggestions to become more sustainable could also be a progressive and candid approach.

Allowing and encouraging delegates to be themselves, to show up as themselves and speak authentically (while recognising the framework of a professional business event) could help with audience engagement.

Connecting with local social causes or having the participants vote for the top cause to support in the build-up to the event can also improve the sense of purpose and tie in with your ESG objectives.

And finally, wellbeing – we have taken so many different approaches here, from wellness areas, to tailored wellbeing counselling, to vouchers for wellbeing experiences redeemable post event, to live biking whose energy is fed into producing healthy drinks! We love a challenge so we’re trusting you to be bold!

Other key trends of worth:
• flagship events are expected to remain hybrid
• mobile apps will continue to be used to deliver personalised event agendas or on-demand content to attendees
• polls during event will continue to be used for feedback
• consider using event content through channels such as webinars, virtual events and on-demand video content, to improve engagement and the legacy of the event across your company
• video content will account for 82% of all internet traffic by the end of the year according to The Cisco Video Networking Index, this means video is KING (use it for pre-event teasers, education, recordings of the best speaker sessions and make it available via dedicated on-site and online hubs)
• Air, hotel, venue competition is sky high due to demand. It is effectively a supplier-led market so partnering with an established agency and making that purchasing decision early in the event planning process can both help you be in the right venue, at a rate that you can justify.

When you use your event to show delegates that you care, you cannot fail. When you use your event to show delegates that you have a robust, visionary yet realistic business plan, you cannot fail. When you use your event to create dialogue and connection with your delegates you cannot fail to SUCCEED!

To discuss your next event plans please contact Ken in our Client Services team who is not only incredibly knowledgeable and a top Activater, but also a great industry contact to have by your side: ken@activateevents.com.

#ActivateEvents #CorporateEvents #BrandActivation #2023trends

As a team, we would like you to know these two things: we will go to great length to learn what are the latest and most innovative solutions for events but we will never fall victims to the need to be ‘on trend’. After all, your company is unique, it has its culture, its values, its strategy and when we are teaming up with you, we are there to work with you and implement the solutions that create the absolute best outcome, best experience, best value, delivered in the most efficient way.

And because we have been busy reading content ranging from Forbes to Campaign Live, and from Event Industry News and Travel Daily News to Amex Global Business, we share with confidence some headline trends that may benefit your event – processed by our team and relayed in this blog.

Stimulate senses
This is one very real benefit of in-person events and brands are taking full advantage of creating activities and décor which stimulates the eyes, the mind, the sense of touch and smell, the adrenaline and real buzz of being on site. Technology plays a big part here as does personalisation: smell, tech image walls, chromatic and scented water fountains etc.

Delegate co-created experiences
How do you create the most memorable experience? You allow your delegates to co-create it! Participating hands-on equals ‘entertainment’ and ‘learning by doing’. Key note here: the experience must be easy so that the reward of having taken part is real. Giving attendees a choice of activities is also key.

Retro feel
Tech novelty is something all event briefs seek. Why? Because technology comes with the wow factor guarantee (albeit, it also brings the fear of ‘will it work onsite”?). Still, the bigger trend is ‘going retro’ all the way to the 1990’s with snacks, décor, music and hosting outfits, even a wardrobe gallery that allows attendees to ‘rewind with a smile.’ We say: most brands won’t want to look back to the analog days!

Collaborate through play
Wellbeing, a sense of joy, a sense of youthfulness and connection, lateral thinking and problem-solving can all come from simply creating playzones and from weaving playtime into the event agenda. This makes for great photo opportunity and solves the ‘giveaway’ conundrum with a personalised gift and memories of a stress-free time.

Uplifting hosting
Few event planning discussions talk about hosting. But herein lies a great opportunity to entertain, be different, come across as more open, approachable and memorable. How? Event hosts are usually ‘on brand’ in terms of tone of voice, dress code, the briefing they received. Is that enough? Or is that the same as with all other events? Hosts can be dancers, greeters, gameshow hosts, they can be counsellors, actors, singers, they can be your CEO! What will you do different with your next event? How will you use hosting as a way of avoiding queues, waiting times and those risky dips in the energy of an event?

Sustainability, Inclusivity and Wellness
At a simple level, being transparent about the impact of your event is a good start and counteracting this with the positive steps you are taking to run a sustainable event and the challenges you are facing in doing this, is also a welcome next step. Seeking participant input for suggestions to become more sustainable could also be a progressive and candid approach.

Allowing and encouraging delegates to be themselves, to show up as themselves and speak authentically (while recognising the framework of a professional business event) could help with audience engagement.

Connecting with local social causes or having the participants vote for the top cause to support in the build-up to the event can also improve the sense of purpose and tie in with your ESG objectives.

And finally, wellbeing – we have taken so many different approaches here, from wellness areas, to tailored wellbeing counselling, to vouchers for wellbeing experiences redeemable post event, to live biking whose energy is fed into producing healthy drinks! We love a challenge so we’re trusting you to be bold!

Other key trends of worth:
• flagship events are expected to remain hybrid
• mobile apps will continue to be used to deliver personalised event agendas or on-demand content to attendees
• polls during event will continue to be used for feedback
• consider using event content through channels such as webinars, virtual events and on-demand video content, to improve engagement and the legacy of the event across your company
• video content will account for 82% of all internet traffic by the end of the year according to The Cisco Video Networking Index, this means video is KING (use it for pre-event teasers, education, recordings of the best speaker sessions and make it available via dedicated on-site and online hubs)
• Air, hotel, venue competition is sky high due to demand. It is effectively a supplier-led market so partnering with an established agency and making that purchasing decision early in the event planning process can both help you be in the right venue, at a rate that you can justify.

When you use your event to show delegates that you care, you cannot fail. When you use your event to show delegates that you have a robust, visionary yet realistic business plan, you cannot fail. When you use your event to create dialogue and connection with your delegates you cannot fail to SUCCEED!

To discuss your next event plans please contact Ken in our Client Services team who is not only incredibly knowledgeable and a top Activater, but also a great industry contact to have by your side: ken@activateevents.com.

#ActivateEvents #CorporateEvents #BrandActivation #2023trends

Blog

blogPhoto

January 2023

2023 Trends to Activate Your Events

What are the latest and most innovative solutions for events?...

container
blogPhoto

December 2022

Emily in Copenhagen

This Copenhagen trip was jam packed...

container
blogPhoto

October 2022

October was a less than typical month for us

Activate Sponsors the “Event Organisers Summit” London...

container
blogPhoto

July 2022

ACTIVATE CELEBRATES ITS 10TH ANNIVERSARY

Celebrating 10 years in live, virtual and hybrid events...

container
blogPhoto

June 2022

Activate Supports UK Events

The #power of #events! We create it, we feel it, we support it!...

container
blogPhoto

May 2022

Monte Carlo Update with Skye Marshall

We will never take boarding a flight for granted ever again! ...

container
blogPhoto

March 2022

Credibility in Relationship Building

Heading up Client Relations at Activate takes a special type of person and in Louisa, we have absolutely found this....

container
blogPhoto

January 2022

Measuring Event Sustainability

Push the boundaries of hybrid...

container
blogPhoto

November 2021

Connecting Global Teams

Thoughts on connecting global teams...

container
blogPhoto

September 2021

Employee Engagement

Putting employee engagement first...

container
blogPhoto

July 2021

ACTIVATE ACQUIRES CREATING SUNSHINE

Activate Events & Communications Announces Acquisition of Creating Sunshine Ltd...

container
blogPhoto

July 2021

Incentive Travel 2022+

The Ultimate Incentive: Incentive Travel...

container
blogPhoto

July 2021

Young Talent Joins Activate

Sometimes you hire expertise, sometimes you nurture it. Meet our latest young, bright team member....

container
blogPhoto

June 2021

Travel 2.0. Reimagined.

Where does a well-travelled community like this head to once travel restrictions ease? ...

container
blogPhoto

April 2021

Outsourcing for Productivity

In this article we explore the why, the how, and the when of outsourcing for productivity. ...

container
blogPhoto

September 2020

Who is Activate?

Activate are in the business of global event management at the point where clients in leading industries such as pharmaceutical, medical devices, micro-systems, healthcare, electronics, finance and defense recruit us to run their most prestigious events. Activate operate at the pinnacle of event com...

container
blogPhoto

September 2020

From A to B via Events

Let’s think. While you may be happy to stand still, your competitors are racing ahead, they’re innovating, the market conditions are changing, technology is evolving, your pool of talent is reducing, your reserves of new prospects and clients are dying and the commercial model starts to make les...

container
blogPhoto

January 2020

Why Event Services Aren’t a Commodity

Events are far from neurosurgery so what we take from this analogy is not the condensed pressure of responsibility towards one patient’s life but the responsibility the event organizer has towards the entire audience (sometimes numbered in thousands) to bring value, to inspire and to make their at...

container
blogPhoto

March 2017

Event Apps Help or Hindrance?

Apps are seen as the instant fix for those who want to “take the event into the 21st century” by digitalizing it. We agree, it’s pretty cool to allow technology to do some of the hard work. It helps with perception too. Not all brands are Apple and by simply having an “app” the event gets...

container
blogPhoto

February 2016

What Delegates Expect in 2016

You may wonder why we have this “blast from the past” piece on our blog? Well, it’s because while written exactly at the start of 2016, it is proving prescient and nostalgic in equal parts. ...

container